Market research The State of Sporting Goods Online Market in Russia

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Data Insight, with the support of Arvato Rus, is launching the study «The State of Sporting Goods Online Market in Russia». The report examies sporting goods online market, i.e. online retailers selling sporting equipment, clothing and shoes, camping and outdoors activities goods, fishing and hunting equipment (including weapons)

The main results

  • In 2019, 6,1 million orders were issued worth 26,2 billion rubles.
  • The average bill was 4 290 rubles
  • In 2019, online stores issued 15% more orders than in the same period in 2018
  • The share of orders of sports goods amounted to 1,4% of the eCommerce market
  • Sector conversion — 3,1%
  • The share of mobile traffic was 51%

The research provides data on 41 sporting goods online stores, including non-specialized online stores, retailers selling sports clothes, tourism and fishing equipment, hunting equipment and weapons, sports nutrition and bicycles, skis, boards. Number of orders and revenue in the segment grew both by 15%. The conversion rate is 3,1%. Non-specialized online stores lead by number of orders and by revenue, sports clothes retailers rank next. The key player of segment is (the share by the volume of online sales is 45%). Most segment participants use courier delivery and delivery to pick-up points, more than half of them deliver by the Russian Post. 73% of retailers making eCommerce TOP1000 list are presented at Yandex.Market. The most popular social networks for online retailers of sporting goods are VKontakte (95% of online stores with active accounts) and Instagram (86%).

Extended research version

You can also buy an extended version of the research «The State of the Online Sports Market in Russia», which includes the following data:


  • TOP10 by the number of orders
  • TOP10 by revenue
  • TOP10 by the number of visitors (with dynamics)
  • Conversion to the TOP10
  • Used technologies for TOP10 (CMS, e-mail, marketing services)
  • Mobile traffic share in TOP10
  • Mobile Apps Overview
  • Share of promotion channels in TOP10 traffic
  • Summary table with indicators for visitors, conversions, orders, average check and revenue for the TOP10

Full version size — 50 slides
Cost — 60 000 rubles, including VAT
The deadline for submission is 3 business days from the date of payment.

To buy the report

To learn more or order the full version, contact us in any way convenient for you: by phone: +7 (495) 540-59-06, by mail to or by filling out the form below

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