Market research The State of the Online Book Market in Russia

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Data Insight, with the support of Dynamic Yield, presents the results of «The State of the Online Book Market in Russia» research. The study examines the online market for paper books. Audio and e-books are not included in the report. The study is based on data from online stores, which are in the TOP1000 by the number of orders for 2018.

The main results

  • In 2018, 18.1 million orders were issued worth 18.9 billion rubles.
  • The average check amounted to 1,050 rubles
  • In 2018, online stores placed 16% more orders than in the same period in 2017
  • The share of orders of online bookstores amounted to 7% of the eCommerce market
  • Sector Conversion — 11.8%
  • The share of mobile in traffic was 45%

Extended research version

You can also buy an extended version of the research «The State of the Online Book Market in Russia», which includes the following data:


  • TOP10 by the number of orders
  • TOP10 by revenue
  • TOP10 by the number of visitors (with dynamics)
  • Conversion to the TOP10
  • Used technologies for TOP10 (CMS, e-mail, marketing services)
  • Mobile traffic share in TOP10
  • Mobile Apps Overview
  • Share of promotion channels in TOP10 traffic
  • Summary table with indicators for visitors, conversions, orders, average check and revenue for the TOP10

Full version size — 50 slides
Cost — 60 000 rubles, including VAT
The deadline for submission is 3 business days from the date of payment.

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To learn more or order the full version, contact us in any way convenient for you: by phone: +7 (495) 540-59-06, by mail to or by filling out the form below

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