Market research eCommerce and ePayments markets in Russia : trends, analytics, perspectives

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Key results

  • Transition to online: payments, P2P and cross-border take the lead in growth
  • Online behavior is stable and hardly depends on macro economical fluctuations
  • Books and electronics are the most popular categories of goods sold online
  • Online payments are as normal as paying with a bank card in offline shops
  • Women in Siberia pay online more often than women from Moscow
  • The fastest-growing method of payment are eWallets


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