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Market research eCommerce and ePayments markets in Russia : trends, analytics, perspectives
22 March 2016 Share:
Key results
- Transition to online: payments, P2P and cross-border take the lead in growth
- Online behavior is stable and hardly depends on macro economical fluctuations
- Books and electronics are the most popular categories of goods sold online
- Online payments are as normal as paying with a bank card in offline shops
- Women in Siberia pay online more often than women from Moscow
- The fastest-growing method of payment are eWallets