Market research Multi-Category Online Retailers: The State of Russian Market

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Data Insight, with the support of Dynamic Yield, presents the results of «Multi-Category Online Retailers: The State of Russian Market» research. The study examines the online market of multi-category online stores — a store that sells products from various categories, each occupying less than 2/3 of the store’s total sales.

The main results

  • In 2018, 30.7 million orders were issued worth 123.5 billion rubles.
  • The average check amounted to 4,020 rubles
  • In 2018, online stores placed 33% more orders than in the same period in 2017
  • The share of orders of Multi-Category Online Retailers amounted to 11% of the eCommerce market
  • Sector Conversion — 7.2%
  • The share of mobile in traffic was 43%

Extended research version

You can also buy an extended version of the research «The State of the Online Book Market in Russia», which includes the following data:


  • TOP10 by the number of orders
  • TOP10 by revenue
  • TOP10 by the number of visitors (with dynamics)
  • Conversion to the TOP10
  • Used technologies for TOP10 (CMS, e-mail, marketing services)
  • Mobile traffic share in TOP10
  • Mobile Apps Overview
  • Share of promotion channels in TOP10 traffic
  • Summary table with indicators for visitors, conversions, orders, average check and revenue for the TOP10

Full version size — 50 slides
Cost — 60 000 rubles, including VAT
The deadline for submission is 3 business days from the date of payment.

To buy the report

To learn more or order the full version, contact us in any way convenient for you: by phone: +7 (495) 540-59-06, by mail to or by filling out the form below

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